As a member of the marketing team at Niche, Samantha helped conceive and execute product campaigns for the company's hand-blown glass line. Through situational imagery and unique storytelling, she created an official catalog for the company, produced ads that dazzled the covers of top interior design magazines, and conveyed the intimate moments shared around luxury chandeliers, sconces, and tabletop accessories. Other projects include writing copy for tear sheets and product postcards, which were handed out at renowned trade shows.