The 829 team devised a strategy involving a comprehensive reimagining of MamaMancini’s brand architecture and a revised strategic plan, culminating in three creative marketing campaign platforms. Each platform focused on all three stages of the sales funnel (Top, Middle, Bottom) and included design inspiration, associated messaging concepts, and strategic guidance per campaign.

We defined three distinctive marketing campaign platforms with concepts ranging from fundamental to innovative, pushing the brand further. Each campaign was designed to be adaptable and responsive to various applications. This effort has inspired their team, helped them achieve brand recognition, and strengthened their ability to connect with their audience in a more authentic way.