Dooap

Dooap is every AP professionals' best friend, a mobile-first, cloud-native accounts payable automation solution built specifically for Microsoft Dynamics 365 Finance and AX 2012. They approached Beacon Digital Marketing with a brand motif already built: Dooap the dog (a metaphor for their automation solution) herds sheep (unpaid invoices). With that in mind, the creative team developed a brand video in the style of David Attenborough’s “Our Planet,” surely a project never before seen in the accounts payable world.